By the end of the Facebook Marketing Course you will know:
- How the Facebook Business Manager interface works.
- How to target only people who would be interested in what you have to offer.
- Installing the Facebook pixel and to track standard & custom actions on your website. You will also learn how to optimize your ads for those actions taken.
- Retargeting - whether they are existing customers or people who have interacted with your business on Facebook or other platforms.
- The difference between the Facebook Editor and Power Editor.
- How to create the perfect Facebook ad images & what tools to use to create awesome images free of charge without the help of any professional as well as what the guides for text in Facebook ad images are.
- How Facebook Video ads work, and the quickest and easiest way to advertise on Facebook.